Dashel is a UK based company that produces stylish and safe urban cycling helmets. Their helmets are engineered to last by combining skilled craftsmanship and premium materials. Whilst Dashel had been our friends for a few years already, in 2019 they have decided that it's time to give their website a whole new look and experience with the launch of their new sustainable helmet. We worked together to bring the best user experience that resonated to their customers by restructuring the store's navigation, crafting a more informative product page layout and creating new branding guidelines. The new Dashel Shopify store was inspired by minimalism, a passion for everlasitng quality items, and the urban landscape. We have seen a great improvement in sales and conversions since the launch of the new Shopify store.

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How We Helped





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The Result

Since the launch of the new online store, Dashel has seen an increase of 50% in conversion rate, 100% in returning traffic and over 1200% increase in accessory product sales. We continue our friendship with Dashel and are always ready to support their growth.

"I love working with Storee Studio. Over the years Emile has created the most beautiful designs for Dashel, for all aspects of our marketing. She is commercial too: Our recent website re-design was carried out on time and on budget. I'd recommend them highly."

Catherine, Founder & CEO at Dashel
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